October 2010
“It seemed like a good idea at the time”
– New Coke and other marketing fiascoes
“The reptilian always wins. I don’t care what you tell me intellectually....”
– NeuroMarketing - Top 7 Insights To Unlocking Your Customer’s Brain
WatchNorth Kingdom do some great work, here’s an example for Adidas for the German world cup team. Really like this. a lot! check out their case studies
Adidas Teamgeist « North Kingdom
WatchSupakitch and Koralie in Action Lovely to see the process of hands on painting and inking
Watchwatch full screen
mutegramophone: Flying Lotus “Zodiac S#!t” (via btsradio: Silky Black Gold)
“All truth passes through three stages. First it is ridiculed. Second, it is...”
– Arthur Schopenhauer
alternatively replace the word truth with creative.
All creative passes through three stages. First, is an attempt to bastardise it. Second, it is violently opposed (because you refuse to bastardise it). Third, it is accepted as self-evidently a great idea that the client feels...
“An error doesn’t become a mistake until you refuse to correct it.”
– John F. Kennedy
(via corwood)
“Simply put, marketing has become deeply entwined with technology”
– Enter the chief marketing technologist. Client side.
Nice bit of insight for the slow movers… both client side and agency side. This is a strategic position, reporting to the CMO, with three key responsibilities. First: Choreograph all the disparate technologies under marketing’s...
